Accra, June 26, GNA- A mobile application to promote tourism in Ghana and Africa has been launched in Accra.
Dubbed ‘Diallos App’ the mobile application created by Pidasmo Technology Group Limited (PTGL) is to help bridge the gap in the sector and address the majority of the difficulties facing the industry in the sub region.
Business owners in the sector, employees and customers with an eye toward the African continent have been targeted by the creators of the mobile application.
Mr Paul Isaac Allotey, the Chief Executive Officer, PTGL said business owners in the industry lacked the ability to market and advertise their products and services well, making them invisible in the market space hence the creation of the app to make the business owners known.
He said some individuals frequently believed that Ghanaians disliked the act of patronizing tourism, but research had indicated that majority of them avoided the hotels and other tourist sites because much awareness had not been made about those facilities.
“Starting in Ghana, we intend to spread it throughout the entire continent. We anticipate adding all companies to the platform in every location so that customers traveling across the nation will have access to everything they require,” he emphasized.
Mr Allotey said buying of tickets to site attraction, paying for rooms and services, buying desired foods, renting vehicles, and the like would be made available on the application for consumers.
“We are also looking at travel and tours, where we will take into consideration the tour guides, the tour operators who sell tour packages like trip to destinations,” he said.
Mr Allotey added that the application was not restricted to consumers based on the size of the business, no matter how tiny the business was, it was opened for owners to join and market their services since the sole aim of the App was to support every company.
“Not all pockets are the same so every consumer can come on board. We are not targeting just the big businesses, we are also looking at the smaller ones so that whatever their target is they will be able to find something that meets your demand,” he said.
The CEO reiterated that the ability for one customer to pay for a service and transfer the receipt to another user for use was a crucial feature offered by the application that none of the other mobile applications had.
He said, “due to this feature people can exchange contents with their loved ones and even give gifts via the platform. The application is accessible to everyone; the interface is user friendly, and economical for business owners.”
He urged business owners and consumers to sign up unto the application to reap all the benefits it comes with.
Hafsa Obeng
