Accra, May 16 (GNA) – Tigo Ghana has been nominated for eight categories in the Sixth Ghana Information Technology and Telecom Awards scheduled to be held on Saturday, 21st May, 2016.
A statement signed by Gifty Bingley, the Director of Corporate Affairs, Tigo Ghana, said the nominated categories are; Best Customer Service Company of the Year, Mobile Money Service of the Year, Telecom Business of the Year, and CSR Company of the Year.
Others are Telecom Brand of the Year, Mobile Operator of the Year, Marketing Campaign of the Year, and Innovative Product of the Year.
The statement said on the customer service front, Tigo set up a 120-seater Digital Support Centre to process customer requests and enquiries across multiple online and social media platforms including the Tigo Self Care app, making it the most advanced omni-channel contact facility in Ghana.
It also opened eight new customer service outlets each equipped with a specialist tech force to support customers on living a digital lifestyle and offering smartphone tips.
Tigo Cash has grown tremendously since it was launched in 2011 and had been ranked as the most preferred mobile money wallet in the country.
Today Tigo Cash not only provides customers with the opportunity to use their mobile phones to send and receive money but enables purchase of airtime, salary payment facilitation for SMEs, traders and farmers, and for payment of numerous services like DSTV bills and online stores.
The statement said over the past year, Togo’s flagship Corporate Social Responsibility project; Shelter 4 Education, was a massive boost to education in deprived communities.
The initiative, which was also documented into mini television series, saw the construction of schools and provision of school supplies.
The impact on children, teachers and the communities had been enormous, drawing support from government stakeholders, opinion leaders, and other corporate organisations.
It also launched Ghana’s first Digital Mobile Library which gives children in rural areas access to electronic books, digital devices and ICT training all in a retrofitted van.
The ‘E-library on Wheels,’ to date, has been operating in over 100 communities across the country.
In 2015, the company’s marketing campaign ‘Drop that Yam’ and ‘Yensor Nkoaa’ took the country by storm as the promo names and key punch lines in ads on television quickly became a household trend.
‘Drop that Yam’ highlighted the numerous benefits of smartphones whilst ‘Yensor Nkoaa’ rewarded loyal customers with 90 power generators and other energy related prizes at the peak of Ghana’s energy crises.
As part of efforts to improve on network quality and resilience, several investments were also made to build on their network infrastructure and architecture.